Nowadays, our society develops new ways of selling that can be seen as the «sales period» or the most popular «Black Friday». These new selling strategies give a rise to new human behaviors. This project is an outfit for fashion addicts who need to get protected during a shopping session. This costume is composed of active accessories and more protecting elements that’s offer the owner’s achievement. The idea begun after the release fashion collection between Balmain and H&M, in November 2015. It has to be seen as a fictional outfit that propose a new purpose of fashion in contemporary society. This project highlights human behaviors according to consumption rather than bringing solution. The idea begun after the release fashion collection between Balmain and H&M, in November 2015.
This outfit was part of the Clash Project 2017 which has been shown during the FASHION CLASH FESTIVAL 2017 in Maastricht (NL).
Many thanks to the organisation team of the Festival and to the model Lizanne Damstra.